"The golden week " , the gold that tourism makes money is seasonal. But the Yunnan Dali that regards China as famous travel city is in this " the golden week " affirmation is more than other place a few minutes agonized. Beijing Shanghai another name for Guangdong Province the travel agent of 3 ground continues to undertake to Dali collective is banned, and the share that travel of these 3 areas gave the number following a group of travel to occupy 65 ％ above of countrywide.
Travel agent objects Dali travel department borrowing " bind a sale " get monopoly, and Dali criterion firm say this action is to do not let a ride the group is reduced " shopping group " , in order to protect tourist interest and Dali travel image. Although both sides claims,be protective tourist interest, but this half an year comes not only major tourist swims without predestined relationship Dali, the travel income of Dali also gets embroil. And mournful is, rectify a Bo Yizhong, hear travel agent and Dali government to be in only babble, the sound of common tourist ever was heard scarcely.
This year in May, dali tourism group rolls out circuitry of travel of 14 high-quality goods to offer tourist alternative, charge differs to 300 yuan from 100 yuan. Spring of Er sea, butterfly and Chong Shengsi 3 towers the elite in resource of 3 Dali travel, combination is become " one day swims " . This action draws the allergy of each district travel agent, the binds sale travel forestall to use fact that say, have the ill will of compulsive consumption. The travel agent before this collects fees to what Dali swims it is 25 yuan about, content includes to sit telpher far view 3 towers and visit Gu Cheng. And Dali travel department thinks, the tourist is in Dali retention period is too brief, and be shopped more by travel agent belt, this damaged the image of Dali tourism badly already. And of scene area resource " optimize conformity " , need not make travel agent optional change a course, accomplish transparent consumption.
Be as long as in travel agent and Dali travel department in the wrestle of a few months, both sides does not have concessional plan. This makes a person interrogative. Say normally, the gain space of travel market, the key depends on winning the self-identity of consumer. It is compulsive consumption or transparent consumption after all, the consumptive principal part that has tourism only -- the tourist just has right to speak most.
Do travel agent and Dali travel department understand consumptive psychology of the tourist really? From the angle consideration of consumer, friendly consumptive environment should accord with two conditions: Whether to have option; Conform to of whether qualitative price. In the final analysis namely " free spending " and " transparent consumption " . The elite tourist attraction of Dali is baled to sell now, be unavoidable to buy the suspicion that sells by force by force of course; And viatic group swims with low bait belt person goes shopping, have of course scurvy the motive of unconscious person. Apparent, travel agent and Dali tourism group did not accomplish this at 2 o'clock, the soft costal region that holds opposite party consequently is in hot pursuit the ground beats each other.
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